Twitter: a billion business!

Jason Calacanis (Jason Calacanis), the creator of blog network Weblogs Inc. , Said in his blog about the social network Twitter the following:.

... Allen, my friend, need to think wider! . The business model appears only after the site will have a sufficient number of users.

Twitter boasts a highly developed community, and here is where to grow a very profitable business models.

a. Advertise with us.

Imagine that every 10 th, 20 th or 100 th post on this site Twitter - ad. Is this so terrible? . Ads like ... And these ads are even actively browsed network members, if they are placed ... In addition, advertising on Twitter, you can place in the form of videos that appear on the site (which will revive them), because, unlike the network Flickr, Twitter, in general, based on the text messages and articles.

2. Advertising with text messages.

The members of the social network Twitter will not mind if every one hundredth or two hundredth text message sent to them from the site will be advertising this ad. And if the site really starts to use SMS advertising, it will become the largest independent resource for mobile advertising in the world. How do you think you can, Google is also interested in this model?.

3. license fee.

Site co-founder of Twitter Evan Williams (Evan Williams) for almost a year to create any offer quality professional service on site. It is estimated that 1-5% of users who do not hesitate to become a professional version of the interface with a good warranty period, and special applications like the ability to store files in MP3, as well as photos and video ( for example personal pages on the web site Pownce). Although, it is - an opportunity to earn only 10-50 million a year, so only her focus should not be.

What's the point? . Simply provide a quality service for the maximum number of users. It is necessary to get 100 million members of the community ( which was the original plan of the network). If the Twitter community will be 100 million users, it itself will cost a few billion.

That's what I learned in the service of AOL (America Online) - as soon as there is a large number of network users, it does not prevent good profits. Even an absolute idiot administrator of social network users 10-20 can earn a lot of money. That is, collecting tens of millions of users, the money generally can not think. That's it.

Creating a new business, company or site no longer has the ultimate goal of generating revenue, but only to attract a sufficient number of customers, consumers or users. It's all about scale. And if you're going to play in the big leagues of business, do not dream of profit before they earn enough to effectively achieve the desired result of customer base. *.

* Note: If you are not a player like Evan, and you do not have unlimited access to the means, do not use this advice, but rather focus on a simple profit. ...

blog. toodoo. ru.